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UNLOCK The Power of AI Training

AI is being used to enhance the learning experience by summarizing key plays, reviewing positioning, and analyzing communication techniques with coaches and players. By leveraging AI, officials can quickly access feedback, receive detailed summaries of conversations, and improve decision-making skills. This innovative approach accelerates the learning curve, making it easier for officials to refine their craft and stay consistent in their performance on the court.

About Jamie Luckie

40 years Basketball Officiating Experience

20 NCAA Tournaments/ Multiple Regional and Sweet Sixteens

3 Final Fours  

3 Postseason NIT Finals

ACC 27 years

25 straight ACC Tournaments / 6 ACC Finals

Worked multiple finals in Southern/CAA/ Big South / A 10 Conferences  

Additional conferences, officiated in Big 12 / Big 10 / SEC / Big East

My message …I have been very fortunate to be around and trained by some of the best officiating minds in history, Joe Forte/ JimBurch/ Nolan Fine and now it’s my duty and obligation to pass on the “ craft of officiating “ that I was so gracious to be given.

Jamie Luckie

JHBA AI Curriculum by Jamie Luckie

The key principles for professionalism and continuous improvement in basketball officiating by Jamie Luckie focus on personal development, adaptability, and a strong commitment to the craft. Officials are encouraged to create their own identity while maintaining an athletic appearance that projects authority on the court. High accuracy in calls, aiming for 93-95% correctness, is crucial, and officials should avoid making decisions on unclear plays. The importance of building respect with coaches, learning from both failure and success, and leveraging video technology to improve performance is emphasized. Officials should also view their career as a journey, with clear 1-3-5 year goals for continuous growth. Ultimately, success is built on mastering communication, game management, and professionalism.

See the full list of topics to be covered below:

Develop your own identity as an official; don’t try to imitate others.
Appearance matters; look athletic and look like you belong on the court. Fitness     & Mobility are very important in officiating today.
Focus on play calling and getting plays right; it’s the most controllable aspect.
Treat officiating as a profession, even if it’s part-time. Commitment to success.
Invest in your craft, good performance leads to more opportunites.
PMA = Positive Mental Attitude.
Use video and technology to improve; embrace analytics.
Strive for high accuracy in calls; aim for 93-95% correctness.
Avoid making calls on closed looks; only call what you clearly see.
Sometimes no-calls are necessary for the good of the game. Understanding game management and what call(s) fit the game.
Build respect with coaches; they don’t need to like you, but they should respect you.  Coaches respect strength and confidence.
Learn to communicate effectively with coaches and players.
Develop your Point of Difference!
Your officiating career is a JOURNEY!  Develop a 1-3-5 career path to success!
Learn how to handle Failure! Success!
Understand your personality and adapt it as needed on the court.
College basketball is a coach’s game, while professional basketball is a player’s game.
Take the time to understand the nuances of officiating and continuously improve.
This is just the tip of the iceberg. Get complete access to all of our Plaud AI lessons (and more!) with your instant access membership.